Campaign strategy · data & field

Win the race
you're actually
running.

Precinct IQ turns voter files, turnout history, and hard field data into a plan you can run — block by block, precinct by precinct. No slogans. A map, a target, and a number for every dollar you spend.

Request a briefing See what we do

Trusted by candidates, coalitions, and ballot-measure committees in 14 states.

01 — What we do

A campaign is a resource-allocation problem. We solve it.

Every service below answers one question: where does the next hour and the next dollar move the most votes? We scope engagements to your budget and your ballot.

1

Voter Targeting & Modeling

We build a scored voter universe from the file up — support, turnout, and persuadability models calibrated to your district, not a national average. You get a target list your field and mail teams can act on tomorrow.

  • Support scores
  • Turnout propensity
  • Persuadability
2

Field & GOTV

Walk-list design, canvass routing, and a get-out-the-vote plan sequenced to your early-vote and election-day math.

3

Message Testing

Survey and A/B-tested messaging so you spend on the frames that actually move your persuadable voters.

4

Digital & Fundraising

Audience-matched digital targeting and a donor program built to compound — list growth, ask ladders, and reporting.

5

Data Infrastructure

VAN/PDI setup, integrations, and clean dashboards so your whole team is reading the same numbers in real time.

  • VAN & PDI
  • Dashboards
  • Reporting
6

Landscape & Research

Opponent research, district history, and a clear read on the terrain before you commit a single field hour.

02 — The record

Strategy you can count — literally.

California precinct-level choropleth of modeled support, shaded by precinct with one target precinct highlighted in amber.

Precinct model · California

We score every precinct, then spend where it moves votes.

Support, turnout, and persuadability land on one map, so field routes, mail, and digital all point at the same universe — not a statewide average.

0 races advised since 2019
0 voters modeled & scored
0 avg. turnout lift in target precincts
0 states, from city council to statewide
“They handed us a walk list on Monday and a reason for every door on it. We stopped guessing and started closing the gap.” — Dana Okafor, campaign manager, 2024 state senate race

03 — How it works

Four steps from voter file to victory plan.

  1. 01

    Diagnose

    We pull your voter file and turnout history and find the number you actually need to win — and where those votes live.

  2. 02

    Model

    Support, turnout, and persuasion scores build a ranked precinct-by-precinct universe of who to talk to first.

  3. 03

    Deploy

    Field routes, mail drops, digital audiences, and a GOTV calendar — each mapped to the target universe.

  4. 04

    Adjust

    Weekly dashboards track contact rates and early vote so we reallocate before it's too late to matter.

04 — About

We're the desk that reads the map before anyone knocks a door.

Precinct IQ is a campaign strategy shop built for the part of politics that doesn't fit on a yard sign: the file, the model, the turnout math, and the discipline to spend where it counts.

We work with candidates, independent-expenditure committees, and issue campaigns that want their strategy grounded in evidence — and their consultants held to a number. Small enough to answer the phone, rigorous enough to bet a race on.

Start a conversation
Founded2019
FocusDown-ballot & ballot measures
EngagementsRetainer or race-scoped
Nonpartisan workCivic & turnout coalitions

05 — Request a briefing

Tell us about your race.

Send the basics and we'll come back with an honest read on what it takes to win and how we'd help — usually within two business days.

Prefer email? hello@precinctiq.co